It doesn’t matter what we charge, unless others to agree to pay it.
Virtually everyone would prefer to get a higher price for what he sells and pay a lower
price for what he buys.
The history of most great American fortunes—Ford, Rockefeller, Carnegie,
etc.—suggests that the way to amass vast amounts of wealth is to figure out some way to
provide goods and services at lower prices, not higher prices.
When Richard Sears tried to overtake Montgomery Ward, he did it, not because he did
not have enough money to live on, but because he wanted more. If that is our definition
of “greed,” then he was greedy.
Realistically speaking, do keep in mind that when prices go up, it is far more likely to be
due to supply and demand than to greed.
Inventory is a substitute for knowledge. Since you don’t always know just how much inventory you are actually going to need and since inventory costs money, a business enterprise must try to limit how much inventory it has on hand. Those businesses, which have the greatest amount of knowledge and come closest to the optimal size of inventory, will have their profit prospects enhanced. Just as prices in general affect the allocation of resources from one place to another at a given time, so returns on investment affect the allocation of resources from one time period to another. A high rate of return provides incentives for people to save and invest more than they would at a lower rate of return. – A higher rate of return encourages people to consume less in the present so that they may consume more in the future. It allocates resources over time. The present value of an asset is in fact nothing more than its anticipated future returns, added up and discounted for the fac...
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